Digital Marketing

Although an e-commerce is nonetheless a web platform, it has its own settings. Positioning an   e-commerce   in Google requires specific knowledge SEO positing   for e-commerce . Thus we group   two types of techniques   that make the difference: ECOMMERCE AND LANDINGS CONTENT / SEASONAL PAGES One of the problems   with e-commerce content is the seasonal problem. The best way to present the products is in landings / pages of different categories, one for each type of product, ie: one for each autumn products, one for the outlet, another for the discounts, one for the summer, etc. On this subject we can doubt what to do when it is not the moment and that there are no products for this section. There are different options for these landings, ranging from the most optimal to the smallest: Renew content Refresh content The return Reuse it Redirect the URL The elimination Send 410 and deindex it There is a simple and eff...

Currently, Instagram has more than 600 million users worldwide and is growing at a rate of 200 million new users each year. For you to get an idea, Instagram users are the same users as Twitter and Pinterest together, and increase month after month! It is that Mark Zuckerberg knew how to make the most of the platform, reaching is the highest after having adopted some of the main features and tools of Snapchat. Instagram Stories is already part of the daily lives of over 250 million monthly active users, exceeding Snapchat's monthly 166 million active monthly users. The arrival of Instagram Stories and its constant novelty has revolutionized both individuals and companies of all types, growing more in a year than Snapchat in all its trajectory. WHY INSTAGRAM HAS SUCCESSFUL SUCCESS? From the beginning, this social network was created with the goal of being used almost exclusively from a laptop, the device that is in the pockets of any user. In addition, it is 100% vis...

A nofollow link always includes the rel = "nofollow" tag in the link. When we include this label Google's robots when they meet this link do not follow it. That is, they do not go to the linked page; since a link of this type is irrelevant to the SEO of your web page. Nevertheless, a dofollow link does not contain a label, although sometimes we find the label rel = "dofollow" , it is not necessary. This type of link is the one that Google's robots follow. When they find a dofollow, they follow the link and track down the content of the linked page. These are the links that have a real value for SEO positioning So, do linkbuilding with links nofollowa-does it make sense? Having links to different places on the internet is not only a benefit for our website positioning, it is also a benefit because it is a way to reach more users, ie that it is a source of referred traffic , therefore it increases the probabilities of accessing our website and ...

Linkbuilding is one of the fundamentals of SEO positioning that manages to increase the authority of a page by creating links by Google's algorithm . There are two types of linkbuilding : onsite or internal and offsite or external. Internally we work the balance of the authority of our page and the flow of information. Externally we work the organic positioning and the extent of our content. WHAT ARE THE TYPES OF BACKLINK THAT EXIST? First and foremost, we will define the blacklink as a link external to the website from another , which tends towards this one. The link is divided into two parts: the URL of the website + a link label , called anchor text , which is the visible text that will be shown, when we click on it it will direct us to the website. To create clicks it is necessary to put a link in a place of the website which many people access, by putting an eye-catching anchor text , to encourage the user to click on it, in this way we increase the percentage ...