Instagram Stories, a Must in Your Social Media Strategy

Currently, Instagram has more than 600 million users worldwide and is growing at a rate of 200 million new users each year. For you to get an idea, Instagram users are the same users as Twitter and Pinterest together, and increase month after month! It is that Mark Zuckerberg knew how to make the most of the platform, reaching is the highest after having adopted some of the main features and tools of Snapchat.

Instagram Stories is already part of the daily lives of over 250 million monthly active users, exceeding Snapchat's monthly 166 million active monthly users. The arrival of Instagram Stories and its constant novelty has revolutionized both individuals and companies of all types, growing more in a year than Snapchat in all its trajectory.

WHY INSTAGRAM HAS SUCCESSFUL SUCCESS?

From the beginning, this social network was created with the goal of being used almost exclusively from a laptop, the device that is in the pockets of any user. In addition, it is 100% visual (not counting hashtags, it is hardly written), it plays on estrategia in instastories simplicity and minimalism, key aspects that has always differentiated from Pinterest, the social network in graphic and visual format which, unlike Instagram, did not know how to explode.

Instagram is ephemeral, even more with the arrival of stories , surpassing the famous Twitter. And it does not just exceed the features, benefits, or qualities of other social networks, but it surpasses itself after a while. Instagram began to be a social network based on photography, taking advantage of the fact that all notebooks were beginning to incorporate high-quality, easy-to-use cameras. At that time, we all wanted to be photographers, since we could publish pretty pictures just by applying a filter or uses its simple benefits and, better than anything, without having to know the world of photography.

The photographs were not enough, which is why he began to integrate the possibility of making and publishing videos. And, little by little, he has come to what we currently know as Instagram Stories, a perfect channel to show stories in a more dynamic and fun way. Instagram knew how to take advantage of the technological and social trends of the moment, becoming this social network partly indispensable and inseparable from the daily life of the user.

INSTAGRAM STORIES, THE NEW OPPORTUNITY FOR COMPANIES

But not all benefits to users, Instagram Stories offers a multitude of opportunities to strengthen conversions, increase sales, capture leads, increase traffic, and more. Everything a company needs now!

On the one hand, as we mentioned earlier, Instagram has more than 600 million users worldwide. All of these users become a golden opportunity for businesses that results in more traffic to the destination web page.

And, unlike organic publications,  stories can insert links, perfect for attracting traffic in a more direct way. Until now, the user had to go to the bio profile and click on the link if he wanted more information or buy a product. Now, the  stories  are giving the opportunity to the brands (with a large volume of followers) that can integrate buttons "See more" that direct the user to the web page. Some prestigious brands already use this channel as a complementary part of their traditional ecommerce, by inserting links through which users can make direct purchases.

estrategia insta stories instagram in social redesOther aspects that can be key to a business are localization and hashtags that can be inserted into  stories . Users will know where and how to find the company and, on the contrary, businesses will know through which hashtags arrive at their target audience of quality to give visibility to their best offers and promotions.

On the other hand, more than ever, users use Instagram to publish  stories . Those who have virtually stopped publishing posts as such (and follow both its own  timeline  and profiles of other users or brands) are numerous, they only use this part of Instagram. It's very spontaneous!

Companies, prestigious brands, even many bloggers and influencers are aware of this current trend, it is also why, they opted for this type of format, leaving the publications in the background. They know that users can have a good time looking at the  stories , one after the other, so they know their stories  must also be there and catch the eye.

This is why brands use everything in their hands to publish the   most original story , never before seen, deploying all their creativity to leave the viewer open. Today,  stories  offer an infinite number of super innovative and original possibilities, such as, for example, new surveys that from the start have made companies and individuals very active.

Finally, focus on the metrics and statistics that Instagram offers Business Profiles, very important for brands to know, among many details which audience is closest to their  stories , which has recorded the most visualizations or directed the most traffic on the web. Very important data to define a strategy of contents in this social network.

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