SEO tips to make e-commerce a commercial success

Although an e-commerce is nonetheless a web platform, it has its own settings. Positioning an  e-commerce  in Google requires specific knowledge SEO positing  for e-commerce . Thus we group  two types of techniques  that make the difference:

ECOMMERCE AND LANDINGS CONTENT / SEASONAL PAGES
One of the problems  with e-commerce content is the seasonal problem. The best way to present the products is in landings / pages of different categories, one for each type of product, ie: one for each autumn products, one for the outlet, another for the discounts, one for the summer, etc.

On this subject we can doubt what to do when it is not the moment and that there are no products for this section.

There are different options for these landings, ranging from the most optimal to the smallest:
  • Renew content
  • Refresh content
  • The return
  • Reuse it
  • Redirect the URL
  • The elimination
  • Send 410 and deindex it
There is a simple and effective way  to link them together . We imagine for a moment that it is autumn and that you reach the landing of bikinis, obviously you will not find the product. The way to  divert traffic  from this landing to the one we are interested in is to make the user jump to another page on which there may be products he wants to buy.

How will we do it? We have two options: we can  put a link to another landing or redirect it . However, the best way to do this is to create a link. It may hurt us a little but it is not necessarily something rude, we can do it with a little grace. We can either put a banner saying, for example: "Oh, it's cold, is not it? instead of a bikini we offer you a good cashmere sweater and a link to the sweaters section.
Contact Digital Media Trend for SEO Services in Lahore

Location: 19-A1, PIA Society, Johar Town,Lahore, Pakistan، Lahore, Punjab Pakistan, 54000, Pakistan

Comments

Post a Comment

Popular posts from this blog

Instagram Stories, a Must in Your Social Media Strategy

Image
Currently, Instagram has more than 600 million users worldwide and is growing at a rate of 200 million new users each year. For you to get an idea, Instagram users are the same users as Twitter and Pinterest together, and increase month after month! It is that Mark Zuckerberg knew how to make the most of the platform, reaching is the highest after having adopted some of the main features and tools of Snapchat. Instagram Stories is already part of the daily lives of over 250 million monthly active users, exceeding Snapchat's monthly 166 million active monthly users. The arrival of Instagram Stories and its constant novelty has revolutionized both individuals and companies of all types, growing more in a year than Snapchat in all its trajectory. WHY INSTAGRAM HAS SUCCESSFUL SUCCESS? From the beginning, this social network was created with the goal of being used almost exclusively from a laptop, the device that is in the pockets of any user. In addition, it is 100% vis...
Read more

WHAT IS LINKBUILDING?

Image
Linkbuilding is one of the fundamentals of SEO positioning that manages to increase the authority of a page by creating links by Google's algorithm . There are two types of linkbuilding : onsite or internal and offsite or external. Internally we work the balance of the authority of our page and the flow of information. Externally we work the organic positioning and the extent of our content. WHAT ARE THE TYPES OF BACKLINK THAT EXIST? First and foremost, we will define the blacklink as a link external to the website from another , which tends towards this one. The link is divided into two parts: the URL of the website + a link label , called anchor text , which is the visible text that will be shown, when we click on it it will direct us to the website. To create clicks it is necessary to put a link in a place of the website which many people access, by putting an eye-catching anchor text , to encourage the user to click on it, in this way we increase the percentage ...
Read more